The name of the show’s latest installment comes from the company’s parent company, Warner Bros., which owns Adult Swim.
That was always the intention, says co-creator Justin Roiland, but it’s not so clear what that means for the future of the streaming service.
As a standalone show, it seems like the only logical way to proceed, but Roiland thinks the brand will need to evolve in order to make a case for its future.
Roiland says the show is in a great place to become the biggest animated show on television, but his goal is to have more animated content that appeals to a broader audience.
He hopes to make “The Puff-O-Matic,” a podcast series that features interviews with the Puff Brothers, an animated cartoon that has been on Adult Swim since 2010.
Puff Bros. have had a pretty good run, Roiland tells THR, and he’s happy to see it evolve.
“We think there’s a lot of opportunity to really expand it,” he says.
“It’s really exciting to see Puff become a big part of the culture, but we’re also really excited about what it will be able to do to entertain our fans and make it the most exciting brand in pop culture.”
A new Puff Day In The Life Puff, a.k.a.
Puffer, is the show that will get you up and ready for the next Puff day.
The Puff Family is always ready to make your day, says creator Justin Roeland.
“Puff Day in the Life” airs every Wednesday at 8 p.m.
ET on AdultSwim.com.
“There’s a very simple reason why I love Puff so much: I have so much fun with it,” Roiland recalls.
“The way that we talk about it is so natural, so honest, and it’s a good thing because I think it makes us happy.”
He says he also loves how Puff has been able to take on more of the challenges of everyday life.
“Because we’ve been talking about the Puffs for so long, the family has had to learn how to survive on their own,” he adds.
“They’ve had to survive through the worst of it, which is kind of the point where Puff started to take that on.”
Roiland’s favorite Puff is probably “The Power of Puffer,” which he calls a “sadistic, self-destructive love letter to Puff’s life.”
Puff will be back, but will he have to stay in one place for too long?
Roiland is optimistic.
“If it’s going to be a long term thing, it will just be different,” he explains.
“You’re going to get the Puffer family back together again, but if it’s just for a short time, that’s fine.”
Puffer is a fun, family-friendly show that’s already set to make it’s way to Cartoon Network.
Puffy, the Puffy’s favorite toy, is a pet, and his favorite character is the Purl, a “super-sized, super-fast puffer” who “grows up to be like Puff himself.”
Puffy & Puff can be found on Adultswim.
“All of our shows are in their early stages,” says Adult Swim president John Landgraf.
“I would say that we’re in a good spot for the long run.
The only way we’re going in the wrong direction is if we go in the right direction and make a bad decision.”
He acknowledges that there are things the network can do to help the brand grow, including using Puff as an inspiration.
“Every once in a while you’re going, ‘Oh, well, if Puff gets in trouble with the law, he might not be able do that.
But then we can make fun of him and show how much fun he has,'” he says, laughing.
“But, again, we’re trying to create a family that’s more than just a toy.”
“We’re all in this together,” says Puff.