A recent survey by the marketing and merchandising agency Tyler Childwear found that childwear in Singapore is a top choice among retailers for sale in stores.
In the survey conducted last November, Tyler found that the number of sales by childwears were almost doubled in 2016, to 7 million units.
The company said that childwear is also a popular choice among consumers and retailers.
Tyler said that they also noticed a trend amongst consumers, with children purchasing childwear almost twice as often as adults.
“The trend is that children are becoming more comfortable with the idea of buying and wearing clothes in public,” said the agency’s chief marketing officer, David Wong.
“A lot of people are starting to accept it and are becoming comfortable with it.”
Childrens clothing brand Joggers also came out with a range of childwear items last year.
Jogger Kids was launched in 2015, with its product range consisting of clothing, toys and games for toddlers.
The brand has also released several childwear accessories including the Jogers Jog, which features a Joger bike helmet.
Other childwares that Tyler’s survey found were a range which focused on childrens lifestyle, such as the childwires which are designed to keep children active.
According to Tyler, the top four childwiring products were:Joggers Jog; Jog’s Child, which is a Jogging Bumper and child-friendly child wear; JOG Kids, which has a JOG bike helmet, and Kids Jog Boots; and the Jogs Kids.
The top ten childwinding products included:Kids Jog Bumper, Kids Jogs Kid, Kids Kid-Jog, Kids Kids Bike Helmet, KidsJog Bike and Kids Kids Boots.