Adult childwear brands such as Gucci, Dior, Gucci Mont Blanc, Prada, Dolce & Lavender, Ralph Lauren, and others are among the companies on the ascent, with some of the latest arrivals to make their way into the mainstream.
According to brand trends site BrandMakers, the top-performing adult brand category is the children’s clothing category, with the likes of Jil Sander, Fendi, and Ralph Lauren taking the top spots in this category.
The trend of children’s brands, which is gaining momentum globally, is also continuing to gain momentum with brands like Jil Jil, Gui Man, and Nubian also making their mark in this segment.
In the fashion industry, the number of young adult brands that are on the market has been steadily increasing in recent years, according to BrandMasters.
The growth is driven by the increasing awareness of the millennial generation, with millennials increasingly becoming a significant part of the adult consumer market, as evidenced by the rise in millennials spending on luxury goods in the past year.
Meanwhile, there are also several other categories of adult brands in the marketplace, including women’s fashion, men’s fashion and women’s fragrance, among others.