When is the right time to buy and wear children’s clothing?
That’s the question that has been asked as retailers and retailers companies struggle with the growing market for child-themed merchandise and fashion accessories.
In a recent interview with The Hill, a senior executive at a major retailer, who did not want to be identified because the company is discussing the industry with regulators, said, “You can’t have everything.
You can’t go out and buy everything.”
The retailer’s CEO, who declined to be named, said that there’s a lot of confusion about when it’s okay to buy items that are made for children and the right amount of clothing.
“I think people are getting lost,” the executive said.
The retailing industry has been grappling with the rise in popularity of child-focused products for years.
The proliferation of child products has grown so fast that brands such as Marc Jacobs and Louis Vuitton have started to develop child-friendly, child-safe collections.
The retailer executives interviewed also expressed concerns about the increasing popularity of clothing items for children.
“The idea of clothing for kids is an idea that is very new,” said one senior executive.
“There’s no evidence to support the notion that children are buying more clothing items or clothing for children.”
The consumer products industry has not seen a similar rise in sales for children over the past few years.
According to the Retail Marketing Association, sales of clothing and footwear for children are down 6.3% from 2015, with the retail sector reporting revenue of $1.8 trillion.
The trend has been attributed to the changing image of children in the media, as well as the increasing prevalence of social media and other online outlets.
While child-oriented products such as clothing, shoes, accessories and toys are becoming more prevalent in stores, the retailers executives said that the trend is not as widespread in clothing and accessories stores.